
Disclosure: I came to this reboot of the Mattel toy franchise with almost no knowledge of its history or that it had a dedicated fan base cultivated in the 1980s. The reason is that I was busy doing other things in the 80s and Mattel toy franchises were way below my interest level. But while watching it I understood immediately that it was taking the piss out of the whole Masters of the Universe universe even if I didn’t always get the inside jokes. And it is a proper reboot, meaning it rehashes the whole origin story of Prince Adam/He-Man while supposedly trying to make it more appealing to Gen Z, though I would like to think that Gen Z is more savvy in its pop culture discernments. If that’s the case then the only receptive audience is those people who grew up in the 80s and collected the toys and watched the animated TV show.
There’s not a whole lot of originality on display. As a boy, Prince Adam (Artie Wilkinson-Hunt) of Eternia is well-liked by his peers but something of a klutz in terms of the martial arts his father, King Randor (James Purefoy), demands he master. Fortunately, he has the ear and the heart of his father’s main soldier/trainer, Duncan (Idris Elba), who makes the unseemly killing games as tolerable as possible. This aversion to battle is made moot when Eternia is invaded by the evil Skeletor (Jared Leto) and his unsightly, unsavory crew, and Eternia’s resident Sorceress (Alison Brie) hurls Adam into a portal with the magical Sword of Power that Skeletor covets and which Adam loses on the way to…Kansas City? Jump ahead a decade or so and Adam is now a buff blonde bimbo, played by the affable Nicholas Galitzine, working a boring office job while still looking for the sword and writing his memories of Eternia as a kind of comic series. The best joke in the movie is how Adam actually locates the sword, since it lampoons the kind of otaku culture that you would assume fans of the toys comprise. Once the sword is back in his possession his childhood friend, Teela (Camila Mendes), helps him get back to Eternia to fight Skeletor and regain his kingdom as the rightful heir, leaving behind Kansas City forever, and rather rudely, I would say.
The second half of the film is mostly a CG-heavy series of fights and sorcerous shenanigans leavened with a self-deprecating humor that doesn’t always stick. The main pretense is how Adam squares his basically laid-back demeanor with the new fighting skills imparted to him by the sword, thus making him a particularly post-millennial American hero. When he renames himself He-Man, the joke comes full circle and seems a bit late. In fact, the whole movie feels tentative in its ambition to satirize something as iconic as the MCU with characters who already can’t take themselves seriously even as fantasy action figures. I’m assuming the franchise will expand anew, but it doesn’t take much imagination to make up a fresh saga when all the super powers are so arbitrarily distributed.
In Japanese dubbed and Japanese subtitled versions. Now playing in Tokyo at Toho Cinemas Nihonbashi (050-6868-5060), Toho Cinemas Hibiya (050-6868-5068), 109 Cinemas Premium Shinjuku (0570-060-109), Shinjuku Wald 9 (03-5369-4955), Shinjuku Piccadilly (050-6861-3011), Toho Cinemas Shinjuku (050-6868-5063), Toho Cinemas Shibuya (050-6868-5002), Toho Cinemas Roppongi Hills (050-6868-5024).
Masters of the Universe home page in Japanese












