Here is a column I wrote about the late Ai Iijima back in 1995 for the Japan Times, which is not available online. At the time, Iijima was at the height of her popularity as a TV personality in Japan. I have not changed anything, so all the prejudices, rhetorical pratfalls, and stylistic faux pas are in tact.
“How to succeed in show business…”
Sallie Tisdale, in her book-long essay on pornography, Talk Dirty to Me, writes that “censors are concerned with how men act and how women are portrayed.” This has always been the crux of the sex industry debate: Because women are perceived as the commodity rather than the consumer, the images produced are aimed specifically at men who want sexual control.
Tisdale’s position in the essay, as a woman with an appetite for hard-core videos, is to deflate this notion of women as victims. She finds that the theme of most pornography is “virility, endurance, and lust,” rather than men wielding power over women. She says that “women in modern films are often the initiators of sex.”
Tisdale is talking about American porn. In Japanese “adult videos” (AV), the women, in order to project the coyness that male viewers seem to demand, either act passively or resist (the most commonly heard word in Japanese pornography is “yamete” [stop it]). “Act,” of course, may not be the most appropriate verb to use here, since another characteristic of adult videos is a lack of credible expression, a tendency that makes AV actresses interchangeable (the men don’t even merit video credits).
Many of these women occasionally wander over to mainstram television, either hawking their videos on late-night “information” programs or filling up screen space as background. Either way, they don’t stay long. The only AV actress who has made the transition completely is Ai Iijima. She is now a tarento in her own right, but that doesn’t mean she has more control over her career.
According to Tokyo Journal, which ran an interview with Iijima in its April issue, her managers won’t let her discuss her hard-core AV past. It’s hardly a secret, though, since her tapes are still readily available. In my local video store, her shelf is labeled “Ai Iijima—retired.”
Last year, Iijima replaced calendar girl Fumie Hosokawa as co-host of TV Tokyo’s late Saturday night soft-core “information program,” Gilgamesh Night. Given her background, Iijima is a much more natural choice for the role than the genuinely demure and totally unopinionated Hosokawa. Iijima can interview and comment on the models and AV actresses as someone who knows the business from the inside. She understands why these women do what they do: They want to make money, and some of them are making a lot of it.
This is important to remember, especially when you’re watching a show like Gilgamesh, which is really more about leering than sex. Women walk around in various states of undress while a bunch of soft-bodied male comedians drool and stumble over themselves. Iijima’s comments during the show have become increasingly candid about how fatuous she finds it all, but she at least treats the women as peers with not only brains but actual lives.
Iijima continues to co-host Gilgamesh, but she has, in the past year or so, moved even farther from her AV past. She’s achieved mainstream appeal as a TV personality because of her frankness, and not just about sex. She doesn’t suffer hypocrites lightly and, though she seems to know her place, as it were, she won’t allow herself to be bullied or humiliated. What’s more, she’s quick-witted, which makes her the ideal guest for quiz shows and “talk-variety” programs. These attributes have endeared her more to young women than to men, who still see her primarily as a sex symbol.
Iijima’s success is particularly striking when her situation is compared to that of other female talent with similar backgrounds. Natsuki Okamoto, for instance, has never appeared in adult videos or nude photo spreads. Before she became a talent she was a “race queen”—a woman who stands around in a “high leg” bathing suit at auto races representing a sponsor.
The media and TV producers are currently singling out Okamoto as their favorite bimbo. A tall woman with a full figure, she often appears in outlandishly ugly costumes that accentuate her cleavage and long legs. What’s more, she’s treated as a stupid woman. In a “scoop” about an alleged scene she made at a Chiba hotel, the magazine Shukan Josei actually called her “Heisei’s stupidest woman.” Several weeks ago at a celebrity golf tournament, she was heckled to distraction by a gallery that kept demanding she bend over and show her underwear. And she can always be counted on to come in last on Fuji TV’s academic quiz show Heisei Kyoiku Iinkai.
A few years ago, Okamoto tried to steer her career into less degrading territory, and was successful insofar as she was allowed to wear mature clothing, but then she dropped out of a movie because she didn’t want to do a sex scene. For a while she couldn’t be found anywhere, and there were rumors that she’d had a nervous breakdown. Since coming back, she’s been appearing regularly on Heisei and the Friday night “sexy variety” show Donmai, as well as in a number of commercials. She now seems resigned to the dumb costumes and the “stupid woman” sobriquet, as if it’s the price she must pay to stay in show business.
Which brings us back to the question of control. If Iijima seems to have more than Okamoto does, it’s only because she can say what’s on her mind. Iijima wouldn’t have held back as Okamoto did at the golf tournament, even though lifting her skirt for the masses was something she used to do for a living as a “T-back girl.”
But like Okamoto, Iijima is still an employee of a production company. Her outspokenness is part of her image, and therefore a commodity that must be managed just as Okamoto’s “stupidity” is. In the Tokyo Journal interview, she admitted that her recent book, which capitalizes on that image, was ghost-written and not something she wanted to do.
In the same interview she also said that she didn’t necessarily see herself remaining in show business 10 years down the road. Apparently, the 29-year-old Okamoto thinks she has no choice but to give in to her unflattering image, since she’s practically over-the-hill by Japanese show business standards. Iijima is only 22, so she could very well change her mind. But quitting is the ultimate expression of control.













