Media Mix, May 1, 2011

Here’s this week’s Media Mix, which is about coverage of celebrity relief efforts in the disaster regions up north. I didn’t mention it in the column (though I did tweet about it), Johnny’s Jimusho attracted more than 400,000 fans to a charity drive at Yoyogi Gym in March. A line of people backed up all the way to Omote Sando waiting to shake hands with various Johnny’s idols and give what they could. That’s an astounding number, but as much as I’ve searched I can’t find any report that reveals how much money was collected that day. I’m not saying that Johnny’s did anything wrong, only that it seems strange that no media have asked for a figure.

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